SMB Financial Report for Banking Leaders
The State of SMB Financial Health & Banking
A market view of where SMB primacy is moving, what's driving it, and the benchmarks that separate the banks gaining wallet share from those losing it.
The SMB banking market is in the middle of a fast, measurable shift — and the next 12 months will decide who captures the next decade of growth.
Switching intent has hit a generational high. Primary-relationship share has migrated sharply toward the top 25 banks. And fintech and vertical software providers are now sitting in the middle of the SMB's day-to-day financial workflow — where the bank used to be.
This report cuts through the noise to give banking leaders a clear view of:
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Where SMB primacy is moving — why community and regional FIs lost 43% of primary-relationship share in just four years; and why the top 25 aren't safe — they're next
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What SMBs are actually asking for — specific, fixable gaps in functionality, not vague digital experience complaints
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The deposit problem this creates — and why 54% of community bank CEOs now name it their #1 challenge
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Benchmark metrics for SMB engagement — what good looks like across share of wallet, cross-sell, retention, and lending velocity
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The 3-horizon opportunity — a framework for defending deposits, expanding wallet share, and building a moat that compounds
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54% of community bank CEOs now cite growing deposits as their #1 challenge — up from just 4% in 2022.
The largest shift in CEO concern that the ICBA survey has ever recorded.